Overview
Banana milk is a drink first created in South Korea in 1874. It's milk based with banana flavoring. In Adobe Illustrator, I used mainly the gradient tool and pen tool to create a realistic artwork based on the product banana milk.
Approach
I chose to create the art using the traditional Korean style bottle instead of the paper box because it's unique and instantly recognizable. Then, I matched the image with two slogans. First, the popular acronym "IYKYK" which stand for "if you know, you know". This targets adults who have drunken it when they were younger and creates a nostalgic feeling for that familiar flavor that they do know. The second slogan, "Got (Banana) Milk?" is inspired by the famous "got milk?" slogan from the 1990s. To those unfamiliar with banana milk, it instantly informs them that 1) this is milk, and 2) it tastes like a banana.
