Levi's

Levi’s is a well-known brand that has been making jeans for years and contributed greatly to the bluejeans trend. The goal was to rebrand Levi’s to attract the next generation of jeans wearers.
Since the brand has already gone through a rebranding many years ago to be more simple, I wanted to take it back in time a bit to create something more vintage looking.

I played with different fonts and styles before creating a handwritten cursive text for the Levi’s logo. By combining it with thin line icons and really clean formatting in the infographic to make it more modern and appeal to younger consumers.