Overview
The Dome is a concept for a luxury glamping experience. Its geometric dome shaped lodgings make it unique from its competitors. The goal of the project was to create a brand identity to appeal to millennials and gen-z.
To reach the target audiences, I designed with Instagrammability in mind (i.e. how to make things visually appealing so that they were suitable for posting on the social media). I started with a modern design for the logo and branding elements. For the colors, I chose one earthy tone and then a nice dark blue to represent the sky.
